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November 18, 2014

Judged on your qualifications or your business appearance?

A recent survey by WaterSafe has revealed that a staggering 54% of homeowners would trust a tradesperson based on first appearances rather than professional credentials.

As well as this, 30% of people stated that they feel the choice of clothes a tradesperson wears affects how trustworthy they are.

“Of course when we let someone into our home to carry out work we expect them to look professional, but it’s very important that consumers check the qualifications and experience of the individual. When it comes to plumbing and heating, a lot of damage can be caused by someone who has not had the correct training – it is estimated that rogue plumbers alone have cost the nation £2.6billion in recent years.”  Danny Davis, Operations Manager, CIPHE

We all know that appearance is important but it is worrying to think that some homeowners are swayed easily by looks. Ensure that your current clients are aware of your qualifications and let that speak volumes.

Tip – Make sure your website and social channels display your qualifications. You can link them back to the association websites as well. There are a lot of free website tools such as Weebly, so you don’t need to spend money to keep your business image up to date.